Schivas Rock: A story of… wait what?!
It’s not often something like this happens on social media, even more rare is the fact it happened in South Africa, not quite a nation known for Social Media fuck ups! But today, myself and many colleagues in the social media and online industry and eventually the public at large were graced with one of the biggest social media meltdowns we’ve seen all year!
How Did It Start:
At roughly 12:00pm CAT, Event and party venue Schivas Rock published a statement that was apparently in response to largely negative public outcry about an event hosted at the venue that was cancelled, allegedly mid performance, which seems to have been the event: “The night before, The Day to Remember”, though we can’t confirm this, our sources are keeping quiet for now.
The few online comments and media sources we could grab together that weren’t troll comments painted the story, which mention police being called into the venue, overly loud music, a young child being caught in the middle of this mess somehow and comments of near riots within the venue. Again, none of which can be confirmed right now, we’re all still piecing that part together.
What is clear is that both community manager and business owner has ruined their brand name online in such spectacular fashion, that the Facebook community has taken it upon themselves to even develop their own memes to mark the occasion: