…how you release it is just a formality. This is what Shortstraw offered in response to questions on their latest project…Those Meddling Kids. The project is aimed at releasing a new song from the album each month, using the opportunity to expose the world to new designers, videographers and general SA talent that otherwise wouldn’t have the platform to shine. September has seen the release of Ignorance is Bliss from the collective…and it’s fantastic. As usual, Richard was on hand to ask all the irrelevant questions and some of the important ones too…ranging from Frank Ocean to South Park.
Richard Chemaly (RC): What’s going on okes? A decade ago, we’d have to wait each week for an episode but could get all the songs in under 80 minutes. Today, Netflix releases entire seasons in a single day and you’re making us wait a month for a song? Who’s controlling all the media, swapping audio and visual expectations and messing with our heads?
S: So we did a bunch of research on designers before choosing who would do each single, and when we came across Dani Eugenie O’Neill’s work, we immediately thought of Ignorance. Her style is so disconnected and jarring, playing with collage and interesting designs (to quote between 10and5: ‘Dani’s works are intimately incisive, but accessible on a larger ideological level’)- and the song is about choice and choosing whether or not to pay attention to certain things that the two work hand in hand. We can’t believe how young Dani is, for an artist with such a mature style and thinking process, we’re blown away. She was great to work with; she actually presented us with 4 options and we just chose the one we liked the best, even though they were all amazing!
RC: Now that you’ve engaged in the first step of this unique drive, have there been any regrets? Has Tom woken up one the couch one afternoon thinking, “What were we thinking?” yet?